After getting curious about how electric driving would impact her life, former footballer-turned presenter Alex Scott has teamed up with BMW to front a new EV campaign.
Alex Scott has teamed up with BMW for a new electric driving campaign.
The footballer-turned presenter, 39, will front the car giant’s new ‘Living with Electric’ promotion featuring the BMW iX2 – the firm’s electric coupé SUV”.
She said about her newfound love of electric motoring: “I hold my hands up, I wasn’t sure how an electric car would fit into my busy lifestyle, given the miles I travel and common concerns about charging.
“However, as someone who supports positive cultural change, I was eager to explore the possibilities.
“The BMW iX2 has completely transformed my perspective. It’s a joy to drive and fits seamlessly into my routine, with intuitive charging options at home or on the go. It’s powerful and offers excellent connectivity, which is crucial for my lifestyle.
“For me, this marks the start of a new era in driving and a way to make choices that contribute to a better future.”
BMW said: “Alex exemplifies a rebellious spirit that the BMW iX2 champions. Renowned not only for her remarkable football career on and off the pitch but also for her influential roles in sports presenting, activism and fashion.”
It added a recent YouGov report has revealed there is “extensive misinformation and a lack of knowledge regarding electric vehicles ”,
The poll also highlighted how women are being “left behind” in the EV revolution, with only a fifth considering electric vehicles compared to a third of men.
BMW added: “To encourage widespread adoption, it is essential to broaden this approach to resonate more powerfully with a diverse audience.”
It said Alex will “play a pivotal role in the ‘Living with Electric’ multimedia campaign”, which will document her journey and transition to electric driving with the BMW iX2.
Launched earlier this year, the first BMW iX2 is said by the car maker to blend a “new dynamic style” with “cutting edge technology, increased space and exceptional comfort”.
It added about the vehicle: “With its striking front end and standalone design features, the BMW iX2 is designed for those who refuse to settle for the status quo – much like Alex.”
She is set to offer “relatable, practical advice and an honest perspective on navigating EV ownership” in her upcoming campaign.
The series will also “address her initial doubts and concerns, demystify common misconceptions about electric vehicles, provide information to drive positive change and cut through the jargon”, according to BMW.
For more information about the BMW iX2 and expert advice from BMW on living with electric, visit: www.BMW.co.uk.
Alex Scott teams up with BMW for new electric driving campaign
