Travis Barker is creating a capsule collection with Hurley after being appointed their global ambassador.
Travis Barker is creating a capsule collection with Hurley.
The Blink 182 drummer has been a fan of the brand for years and he has now been appointed their global ambassador, a role that will also see him collaborating with the firm on a range of apparel and accessories.
According to WWD, the Hurley x Travis Barker collection will be available in Spring 2025 and will incorporate archival art and custom graphics to reflect Travis’ own style and rebellious spirit.
He said in a statement: “I’m stoked to partner with Hurley again. We’ve come full circle. Hurley was there when Blink 182 was just starting to dominate, and now, decades later, we get to collaborate in a way that reflects both of our evolutions.”
And Hurley – which was founded in California in 1999 – are equally thrilled to have the 48-year-old drummer on board.
Joey Gabbay, chief executive officer of Bluestar Alliance, Hurley’s parent company, said in a statement: “To partner with someone like Travis Barker who has done so much for music and culture is massive — but to have the synergy behind it as well, with Travis, truly embodies who we are as a brand and makes it even more special.”
The collection will be available for purchase at selected retailers and online via the Hurley website.
Travis previously admitted he gets “nervous” wearing a suit and is very comfortable with his casual style.
He told Vanity Fair magazine: “For me, I kind of have a uniform I feel really comfortable in which usually is no shirt, a pair of pants and some Converse or some Doc Martens.
“I get nervous playing in a suit.
“I’m so used to playing with no shirt on and just being free. I’m wondering if like, my stick is going to caught in the cuff?”
Travis Barker designing capsule collection with Hurley
