Formula One Alpine racing team member Pierre Gasly has been announced as the new ambassador of Gentleman Givenchy men’s fragrance franchise.
Formula One star Pierre Gasly has been named the new ambassador for Gentleman Givenchy.
The 29-year-old racing driver believes working with the men’s fragrance is the “perfect match” for him because the brand’s values align with his own “lifestyle and philosophy”.
He told WWD: “To me, Givenchy epitomizes both timeless elegance and boldness.
“In my opinion, the brand represents the art of self-assertion and pushing yourself further — a perfect match with my own lifestyle and philosophy.
“Also, joining the Givenchy Gentleman Society felt like a natural fit for me because it aligns with my personal views: the goal of having a positive impact and rallying people around values like respect, open-mindedness, passion and integrity.
“Being a gentleman today also means inspiring and uniting people through broadening horizons and innovation.”
Pierre – who made his F1 debut at the World Championships during the Malaysian Grand Prix in 2017 – is set to feature in an upcoming campaign for the brand’s”floral, woody, ambery” scented Eau de Parfum ‘Ambrée’.
Speaking about the new addition to the range, he said: “Fragrance, for me, means self-confidence, energy and well-being. It’s a signature that expresses my style.
“I love fragrances that are both unexpected and memorable, with a strong, consistent personality, which is why I love the new Gentleman Society Eau de Parfum ‘Ambrée’.
“The richness and balance between its different floral, woody, ambery and [spicy] notes adds a lot of personality and self-confidence, and leaves a memorable feeling of sensuality.”
Romain Spitzer, chief executive officer of Givenchy Parfums, said he and Pierre had a “very great connection” when they first met and he’s delighted to have the Alpine driver on board.
He added to the outlet: “He’s cool, stylish and effortlessly elegant …
“[He] has a great winning spirit, which is very important.
“He’s inspiring, has a very positive personality and is very generous.”
Pierre Gasly named ambassador of Gentleman Givenchy
