‘Roblox’ is set to start rewarding players for watching adverts thanks to its Google partnership.
‘Roblox’ is set to start rewarding players for watching adverts.
The game creation platform is introducing the new full-screen video ad style can only be displayed by public ‘Roblox’ experience owners aged 18 and above, while ads are only shown to players 13 and older.
In a press release, ‘Roblox’ said: “Rewarded Video ads enable users to opt in and watch up to 30-second full-screen video ads within immersive Roblox games and experiences.
“In return, users receive in-game benefits from the creators of these games and experiences, also known as the ad publishers.”
Stephanie Latham, Vice President of Global Brand Partnerships and Advertising at Roblox, said: “This new format is a win-win-win for brands, creators, and users, and we’ve been excited by the early results of our tests which have proven this out.
“Our partnership with Google makes it very easy to buy these engaging ads and reach key audiences at scale.
“We are continuing to remove barriers for brands and agencies that are quickly realizing the massive potential of immersive gaming platforms like Roblox where Gen Z are increasingly spending their time.”
Meanwhile, Google unveiled plans to expand Immersive Ads through its new partnership with Roblox and Ad Manager.
They said: “Immersive Ads exist within the gaming experience, whether it’s a billboard ad you see driving through a virtual city or an ad on the big screen during a virtual football game.
“They blend naturally into the game environment, enhancing the experience.
“Since we began testing Immersive Ads last year, we’ve made improvements to streamline implementation and have added video formats, opening up even more opportunities for publishers and advertisers.”
Roblox will reward players for watching in game adverts
