Ariana Grande has revealed she’s thrilled to have shot her third campaign with Swarovski – calling the new jewellery line “uplifting and joyful”.
Ariana Grande has modelled her “uplifting and joyful” new jewellery collection for Swarovski.
The pop star has re-teamed with the brand for a third time with Ariana fronting the brand’s spring/summer 2025 campaign to show off the Ariana Grande x Swarovski Capsule Collection – and the ads show her dripping with multi-coloured gem stones.
She said of the partnership: “I’m so excited that my creative journey continues with Swarovski, and I love the metamorphosis storyline of this new Spring-Summer 2025 campaign.
“Styled in a palette of vibrant colors and radiant crystal jewelry, this campaign felt truly uplifting and joyful.”
Swarovski’s global creative director Giovanna Engelbert added: “I’m intensely drawn to pop culture and the role of jewelry within it – it has the power to transform not just how you look, but how you feel.
“My vision is to create a new jewelry culture that is high-impact, fresh and sharp; Ariana embodies this with both beauty and boldness that turns each piece into a symbol of radiance, movement and joy.”
The ‘Wicked’ star became a brand ambassador for Swarovski back in 2024 and made her debut fronting the holiday collection that year while a second campaign styled around old Hollywood glamour landed in January.
Speaking at the time of Ariana’s appointment, Engelbert said: “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as brand ambassador.
“Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”
Ariana Grande’s ‘uplifting and joyful’ Swarovski campaign
