Salma Hayek Pinault named first global brand ambassador for Merz Aesthetics’ skin-lifting treatment

Salma Hayek Pinault has a new role at Merz Aesthetics promoting their Ultherapy Prime treatment.

Salma Hayek Pinault has been named the first global ambassador for Merz Aesthetics’ Ultherapy Prime treatment.

The 58-year-old actress has become a spokesperson for the non-invasive ultrasound treatment, which lifts the face and boosts collagen production, and has been dubbed “the future of beauty” by the ‘House of Gucci’ star.

Hayek Pinault said: “Self-care is essential. Years on screen have taught me to embrace my journey and seek treatments that enhance my natural beauty. Ultherapy Prime boosts my production of collagen and elastin exactly where I need it, giving me a long-lasting, natural-looking lift. It’s non-invasive, takes only one session and has zero downtime. It is the future of beauty, and that’s why I can’t stop talking about it.”

The brand’s chief marketing officer Alexis Stern said: “Salma embodies confidence, and we at Merz Aesthetics exist to fuel confidence.”

She continued: “We’re seeing not only a rise in the [energy-based device] category but a rise of patient demand.

“The time is right to have that authentic connection and have Salma. We’re lucky enough to have [her] be our voice to the patient.”

“This is the next milestone to sign our first global brand ambassador for Ultherapy Prime because this is the moment of upward trajectory for us. We’re now present globally.”

Gwyneth Paltrow, Christie Brinkley and Lee Min-ho have previously starred in campaigns for Merz.