Justin Bieber has publicly distanced himself from his clothing brand, Drew House, and urged fans not to buy their products.
Justin Bieber has publicly distanced himself from his clothing brand.
The ‘Sorry’ singer launched Drew House with his former stylist Ryan Good in January 2019 but has now urged fans to no longer “waste [their] money” on the unisex range as he is “no longer involved” with the company.
In a now-deleted Instagram Story post, Justin shared a screenshot of the Drew House Instagram page and wrote over it: “I Justin Bieber am no longer involved in this brand. Drew House doesn’t represent me or my family or life.
“If your rocking with me the human Justin Bieber don’t waste ur money on Drew House.(sic).
The post came shortly after Justin had shared a video featuring an animated version of himself walking into a house filled with Drew-branded items before setting it on fire. He, wife Hailey and their seven-month-old son Jack then walked towards a brightly-lit building as the word ‘SKYLRK’ appears on screen.
SKYLRK appears to be Justin’s next fashion endeavour, but little information is currently available, though a blank Instagram page is online.
Ryan previously revealed Justin – who was last seen wearing Drew House in 2023 – was involved in “every” aspect of Drew House when they created the brand.
He told GQ magazine in 2019: “He called me over to his house and said, ‘This is what I want to do and I want you to creative direct it,’ and hit me with the idea of what we should do, and laid it all out pretty simplistically and pretty specific, but pretty in depth.
“He’s got a great instinct. It’s not just his impact, but his actual eye for fashion is one of the most valuable tools that our brand has.”
And the stylist admitted Justin and Hailey’s position as style icons in the public eye had also benefitted Drew House.
He added: “It’s cool, him and his wife and their impact on fashion from an eyeball standpoint.”
Justin Bieber steps back from Drew House
