Netflix offers a ‘bunch of new capabilities’ to advertisers with its new feature

Netflix is offering a “bunch of new capabilities” to advertisers with their new feature.

Netflix is offering a “bunch of new capabilities” to advertisers with their new feature.

The streaming giant has launched an ad suite for advertisers which they hope will “open up demand” for the platform from businesses and users alike.

In a blog post, Netflix CEO Greg Peters said: “We are rolling out our proprietary ad tech suite. We’ve rolled that out in Canada and United States. We’ve got our remaining 10 markets coming. That offers a bunch of new capabilities that advertisers have told us they want. So, we’re just starting to sell into those new capabilities that opens up new opportunities for us, opens up new demand for us as well.”

The tech boss noted that the new feature offers a “flexibility for advertisers” as well as gives them the “ability to improve” experience across the board.

He added: “We’re learning and improving quickly now, based on the feedback we’re getting from having [the US and Canada] live and operating them. Then we’ll roll out across the remaining 10 ads markets in a few stages over the coming months. So, that’s sort of all lined up and ready to go.

“The biggest initial benefit that we are seeing, again, as expected from being on our own ad servers, it just enables more flexibility for advertisers, more ways that they can buy. There’s fewer activation hurdles. We have the ability to improve that overall buyer experience iteratively. It just makes it easier to transact with Netflix, and that, of course, drives increased sales, so we’re seeing that.”