Han Chong – the founder and creative director of Self-Portrait – has heaped praise on Blackpink star Jisoo.
Blackpink star Jisoo has become a “compelling face” for the Self-Portrait brand.
The 30-year-old singer has collaborated with the London-based fashion label for the third time for its pre-fall 2025 campaign, and Han Chong, the founder and creative director of Self-Portrait, is thrilled to be working with Jisoo once again.
Speaking to Women’s Wear Daily, he explained: “Even with everything she’s achieved, there’s still a sense of mystery about her, and I think that’s what makes her such a compelling face for the brand.
“There’s a natural creative rhythm between us that makes each campaign feel like a continuation of a conversation we’re still having.”
For the label’s new campaign, Jisoo posed against a series of AI-generated backdrops that were inspired by 60s style and fashion.
Han said: “We’ve always used our campaigns to tell stories, but working with Vickers and this kind of technology let us blur the line between what’s real and what’s imagined. The AI wasn’t there to replace anything, but to build new worlds for Jisoo to inhabit.”
Jisoo – who is best known for her appearances in Blackpink, the chart-topping girl group – has relished working with the brand and being part of Self-Portrait’s latest campaign.
The music star – who has also enjoyed success as a solo artist – said: “Working with Chong and Self-Portrait is always really inspiring.
“I feel completely empowered to be myself while at the same time having the freedom to tap into the different sides of my personality and style. There is a real sense of trust between Chong and I, and I feel with this new campaign we have dreamed up something really new and refreshing.”
Jisoo and Han have actually been working together since 2017, when he started dressing the singer on- and off-stage.
Han has relished the experience of collaborating with the singer, describing Jisoo as a “role model to so many”.
He previously told Women’s Wear Daily: “[Musicians] have always been a part of the Self-Portrait story, and this was a natural progression.
“I also have a very diverse audience, and Jisoo is inspiring to my customer. She is a role model to so many.”
Self-Portrait founder hails Jisoo as a ‘compelling face’ for the brand
