TV star Jenny McCarthy feels proud to have put together a totally “clean” beauty line because she was worried about all the “garbage” ingredients she was putting on her face.
Jenny McCarthy feels proud to have put together a totally “clean” beauty line.
The TV presenter has revealed she came up with the idea for Formless Beauty – which sells “non-toxic” make-up and skincare products – after cleaning up her diet and starting to worry about all of the “garbage” ingredients she was putting on her face.
She told PEOPLE: “I was like, why am I cleaning up my food, my water, my air, and then I’m going to put this garbage on my face? And then that’s when I went down the major rabbit hole of looking at ingredients and said: ‘I need to start my own company’.”
Her brand now boasts products including lip gloss, blusher, moisturiser and cleanser, and Jenny admits it’s taken her a long time to perfect the formulas.
She told the publication: “It’s taken me years to get here. My chemist, I think, has a bullseye picture of me in his office because I am so particular when it comes to having everything be clean, fragrance-free, vegan, and paraben-free.”
However, Jenny is adamant the hard work was worth it because the formulas have really helped some people with sensitivities.
She added: “I had someone come up to me at the dentist and tell me: ‘I haven’t been able to wear make-up in 10 years because mascara usually makes my eyes burn, and I can wear your make-up’.
“So I feel like we’re absolutely making a difference. It’s just a matter of getting the word out there that we are strict and true to our meaning behind clean and performance.”
Jenny previously set out her company’s goals in a mission statement posted on the brand’s website, which read: “For as long as I can remember, I’ve struggled to find beauty products that truly work for me.
“With sensitive skin and allergies to just about everything, I’ve always been extra cautious about what I put on my body. Even brands marketed as ‘clean’ often left me disappointed – or worse, irritated.
“That’s when I realized: if I couldn’t trust what others put inside their products, I’d have to create something better myself.
“That’s how Formless Beauty came to life. Our mission is simple: to create high-quality, vegan, and cruelty-free makeup and skincare products made with pure, trustworthy ingredients. Every formula is designed to be gentle on sensitive skin while delivering gorgeous, luxurious results.”
Jenny McCarthy proud of have created clean beauty regime
