YouTube is expanding its expanding its multi-language audio feature to “millions of creators”, following a two-year pilot.
YouTube is expanding its multi-language audio feature to “millions of creators”.
In the coming weeks, users of Google’s online video sharing platform in various countries will be able to watch a brand-new video in their native language “within moments” of it being uploaded.
YouTube’s planed roll out comes after a two-year pilot, which saw multi-language audio tracks on celebrity chef Jamie Oliver’s channel increased views by three times.
The video sharing platform also revealed YouTubers MrBeast and Mark Rober – who has 71 million subscribers – have also reached “millions more viewers in new corners of the world”.
YouTube said on their official blog: “Mark Rober has some of the highest number of multi-language audio dubs uploaded, averaging over 30 languages per video, so his community of fans from Seoul to São Paulo can enjoy his latest video at the same time.”
YouTube found that creators who uploaded Multi-language Audio tracks to their videos saw an average of more than 25 per cent watch time from clips which weren’t in the primary language.
YouTube expands multi-language audio feature to ‘millions of creators’
