Singer Tyla has made a limited-edition Pandora charm, and it celebrates her supporters.
Tyla has launched a Pandora charm to celebrate her devoted fans.
The 23-year-old singer-songwriter, who became an ambassador for the jewellery brand in April, has released the limited-edition Tyla Tyger Charm.
Tyla – whose surname is Seethal, and calls her supporters Tygers – told People: “It’s very exciting to have a whole Tyla charm at Pandora because they’re known for their charms.
“Knowing that my Tygers will be able to go to a store and have one that I have, we will all be matching all over the world, it’s such a cute thing for me.”
The Tyla Tyger Charm features the ART performer’s signature, as well as an etched tiger motif.
It comes in silver ($75) or 14K gold-plated ($95).
The collection – which comes in a specially-designed Pandora Styled by Tyla box – is being sold exclusively online in North America.
And Tyla loved how much creative freedom Pandora gave her in creating the charm.
She said of the jewellery piece: “It just feels so fresh and soft like pretty, soft girl.
“With Pandora, I got to play [around] a lot, which is exciting. They were very open, and working with the team was very fun. I’m able to be free and try new things.”
In February 2023, the artist – who made history in 2024 by winning the inaugural Grammy for Best African Music Performance for Water – made her debut fashion week performance at the after-party for the Dolce and Gabbana SS23 show in Milan, Italy.
And Tyla – sported a vintage early 1990s-inspired look at the event – said she feels “more like a diva” when she plays “dress-up”.
Speaking to British Vogue magazine as their March issue cover star, the star said: “Playing dress-up is fun.
“And I love wearing heels. It just makes me feel more like a diva!
“I’m very hands-on with everything I put out.
“I know how I want to feel that day and how I want to look.”
Tyla launches new Pandora charm to honour her fans
