Krafton has declared its commitment to an “AI-first” approach and has allocated a substantial investment of $70 million towards the development of machine learning capabilities.
Krafton has announced it is an “AI first” company and will invest $70 million on machine learning.
The PUBG: Battlegrounds studio has said it is planning a “complete reorganisation” of its business, and will implement AI into all facets of its corporation, including management systems, research and development, and company infrastructure.
In a statement, Krafton CEO Chang-han said: “Starting today, Krafton will automate work centered on agentic AI, and employees will focus on creative activities and solving complex problems as we fully implement an AI-centered management system.
“Through AI, we will accelerate employees’ growth and leap forward as a corporations that expands the organisation’s challenge areas.”
The publisher added it wanted to become “a global role model for the future of game development” with its push for AI.
Chang-han continued: “Through the AI-first strategy, we will expand opportunities for individual growth, enhance creative, player-centered experiences, and lead AI innovation across the gaming industry.
“By establishing an AI-centered operational standard, Krafton aims to become a global role model for the future of game development.”
As well as its $70 million investment in AI, Krafton will also invest a further $20 million in 2026 to actively support and train employees in using various machine learning tools in their work.
Krafton is an ‘AI first’ company and will invest 70M USD on machine learning
