Samsung has been named the world’s leading soundbar brand for the 12th year in a row as it prepares to expand its premium home audio lineup in 2026.
Samsung Electronics has retained its position as the world’s top soundbar brand for the 12th consecutive year.
According to new research from FutureSource Consulting, Samsung captured 21.5 per cent of global soundbar revenue and 19.7 per cent of unit sales in 2025.
Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics, said: “At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere.
“Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honour, but a testament to our commitment to premium home entertainment.”
The achievement extends a leadership streak that began in 2014 and further strengthens the company’s long-standing presence in the audio-visual sector.
The milestone adds to Samsung’s two decades of global leadership in the television market, cementing its reputation as a major force in home entertainment technology.
The company attributes its sustained success in the soundbar category to its focus on advanced audio innovation, immersive sound quality and seamless integration with its TVs.
Looking ahead, Samsung is expanding its audio portfolio with a refreshed product lineup planned for 2026. The new range is designed to deliver cinema-quality sound experiences tailored to a variety of home environments.
Among the upcoming products is the flagship HW-Q990H soundbar, which will succeed the HW-Q990F model.
The company will also introduce the HW-QS90H all-in-one soundbar, aimed at consumers seeking a streamlined home audio setup without separate speakers.
Samsung’s 2026 lineup will also include the Music Studio 7 and Music Studio 5 Wi-Fi speakers, designed in collaboration with French designers Ronan Bouroullec and Erwan Bouroullec.
Samsung tops soundbar global sales for 12th consecutive year
