Netflix has acquired Ben Affleck’s AI start-up for $587 million.
Netflix has acquired Ben Affleck’s AI start-up for $587 million.
The streaming giant first announced plans to buy InterPositive in March this year, with reports at the time suggesting they could pay up to $600 million.
Now the company has confirmed the acquisition, which was made in cash, in a new regulatory filing.
As part of the deal, Affleck is joining Netflix as a senior advisor, although financial terms related to this haven’t been disclosed.
InterPositive was launched back in 2022 by Hollywood star Affleck, with the goal of letting filmmakers use its AI tools to improve footage in post-production.
Affleck previously highlighted the importance of protecting “the power of human creativity”, but noted the technology could make up for “real-world production challenges such as missing shots, background replacements or incorrect lighting”.
Rather than using AI actors or performances, the company’s model is about making edits, addressing continuity issues, and more.
Affleck explained: “Intensive research and development led to our first model, trained to understand visual logic and editorial consistency, while preserving cinematic rules under real-world production challenges such as missing shots, background replacements or incorrect lighting.
“We also built in restraints to protect creative intent, so the tools are designed for responsible exploration while keeping creative decisions in the hands of artists — and ensuring that the benefits of this technology flow directly back to the story they’re trying to tell.”
Netflix finalises acquisition of Ben Affleck’s AI start-up
