David Schwimmer recreates Friends’ ‘red sweater’ moment

David Schwimmer has recreated an iconic moment from his hit sitcom Friends for a new fashion campaign for lifestyle brand Quince.

David Schwimmer has revived his Friends red sweater in a new fashion campaign for lifestyle brand Quince.

The 60-year-old actor slipped back into a colourful jumper in the new holiday advert as a nod to the episode of the hit sitcom title The One with the Red Sweater in which his character, Ross Geller, finds himself at the centre of a pregnancy riddle as the gang attempt to work out who is the father of Rachel’s baby and the chunky knit leads the trail back to Ross.

Speaking about The Red Sweater Moment campaign, David explained: “When Quince came to me with this idea, I thought it was really funny – after all, a red sweater and I go back a long way.

“This time, I’m chasing the sweater, and somehow everyone else has one. Even the dog. They didn’t know this when they approached me, but I was already a huge fan of the brand.

“I don’t understand how they make such great quality stuff at the prices they offer. And I loved how they found such a clever way to have some fun with it.”

The advertising campaign comes 25 years after the Friends episode first aired back in 2001 and features the line: “Hey! That’s my dream sweater!” which is a play on a similar line uttered by Ross which confirmed him as the father of Rachel’s unborn child.

David is seen chasing down Quince’s sweater across New York City – where Friends was set.

Antonieta Moreland, VP, Brand at Quince said in a statement: “Quince started with a $50 cashmere sweater and a simple belief: everyone deserves access to exceptional quality. That belief hasn’t changed, but the way we tell our story is evolving.

“We wanted to bring some humor and joy to the holiday season, and David was the perfect partner. He’s genuinely funny, deeply collaborative, and was already a fan of Quince long before this campaign came together.”

David is said to have been closely involved in the development of the campaign as well as the advert’s script.

The campaign features the new colour of Coulis Red which is now available across Quince’s cashmere jumpers which include a women’s oversized crewneck retailing at £110 and a men’s crewneck at £60.