Lionsgate signs deal to let AI model use train with its movies and shows

Lionsgate has signed a deal to train an AI model using its movies and shows.

Lionsgate has signed a deal to train an AI model using its movies and shows.

Startup firm Runway has been building generative models trained on unlicensed content found online, but now the company is joining forces with the film studio behind the likes of the ‘Hunger Games’ and ‘John Wick’ franchises in a first of its kind agreement.

The companies are coming together to make a new customised video generation model which they hope will help “filmmakers, directors and other creative talent augment their work”.

The studio’s vice chair Michael Burns said in a statement: “Runway is a visionary, best-in-class partner who will help us utilize AI to develop cutting-edge, capital-efficient content creation opportunities.

“Several of our filmmakers are already excited about its potential applications to their pre-production and post-production process.

“We view AI as a great tool for augmenting, enhancing and supplementing our current operations.”

Meanwhle, Runway is “excited” to explore how AI can air Lionsgate and its filmmakers.

Co-foudner and CEO Cristóbal Valenzuela added: “We’re committed to giving artists, creators and studios the best and most powerful tools to augment their workflows and enable new ways of bringing their stories to life.

“The history of art is the history of technology and these new models are part of our continuous efforts to build transformative mediums for artistic and creative expression. The best stories are yet to be told.

“Lionsgate has an incredible creative team and a clear vision for how AI can help their work – we’re excited to help bring their ideas to life.”