Amazon selling its ad tools to other e-commerce platforms

Amazon is selling its ad tools to other e-commerce platforms.

Amazon is selling its ad tools to other e-commerce platforms.

The tech giant – which has a market cap of £1.898 Trillion – offers a range of services to its millions of customers around the globe and now Amazon Retail Ad Service has been put on offer for other businesses to help them drive revenue through personalized experience

Paula Despins, VP of Ads Measurement, told TechRadar: “We’ve designed this to be a win for retailers, advertisers, and shoppers, and we look forward to seeing how it improves outcomes, drives sales, and enhances the shopping experience.”

Amazon is yet to provide any pricing information on the new service, but a report from CNBC suggested that buyers will pay fees on a usage basis.

The company also confirmed that the service runs on “dedicated systems” and retailers will manage their own data through AWS accounts, which should ameliorate any concerns shoppers may have concerning their privacy.

What’s more, the company will use a process known as “machine learning” to ensure that the advertising content is relevant to the individual user.