Meta AI can ‘remember’ things to help provide relevant recommendations

Meta AI will use its “memory” to provide more relevant recommendations.

Meta AI will use its “memory” to provide more relevant recommendations.

The company – which owns Facebook, Messenger, and WhatsApp – rolling out its memory feature on its platforms via iOS and Android in the US and Canada.

In a blog post, Meta explained: “You can tell Meta AI to remember certain things about you (like that you love to travel and learn new language), and it can also pick up important details based on context.

“For example, let’s say you’re hungry for breakfast and ask Meta AI for some ideas.

“It suggests an omelette or a fancy frittata, and you respond in the chat to let Meta AI know that you’re a vegan.

“Meta AI can remember that information and use it to inform future recipe recommendations.”

The feature will allow Meta AI to “remember certain details you share with it in 1:1 chats on WhatsApp and Messenger”, but group chats won’t be supported.

Meanwhile, users can “delete its memories at any time”.

Another new aspect of Meta AI being introduced is a “greater level of personaliation”, which takes its lead from content recommendations already prevelant on Facebook and Instagram.

They explained: “Let’s say you’re looking for something fun to do with your family this weekend and you ask Meta AI to suggest something.

“Based on the home location you’ve listed as part of your Facebook profile, recent views of reels featuring live performances by various country artists and its memory that you have a partner and two young kids, Meta AI might suggest tickets for that weekend’s country music show at your local arena and reservations at a local brunch spot.”