Warner Bros has started a password-sharing crackdown on Max.
Warner Bros has started a password-sharing crackdown on Max.
The media conglomerate initially launched their streaming platform as HBO Max in 2020 and have decided to stop families sharing passwords with those who not live with them with the addition of new feature called Extra Member Add-On.
At $7.99 a month, the new feature sees a family member living at a different household able to subscribe to the service for the additional fee.
JB Perrette, CEO of global streaming and games at Warner Bros. Discovery, said: “Extra Member Add-On and Profile Transfer are two key Max advancements, designed to help viewers with a new way to enjoy our best-in-class content at an exceptional value, and offer subscribers greater flexibility in managing their accounts.”
Towards the end of last year, Disney+ started to operate a model that tracked IP addresses to chart where a user is accessing the service.
The account owner also has the ability to tell the device they are away from home but this option is limited to five uses.
In a statement at the time Disney said: “Unless otherwise permitted by your Service Tier, you may not share your subscription outside of your household. ‘Household’ means the collection of devices associated with your primary personal residence that are used by the individuals who reside therein. Additional Usage rules may apple for certain Service Tiers.”
Netflix was the first to implement a password crackdown, and this was rolled out across May 2023 in the US, UK and Australia i May 2023.
Warner Bros starts HBO Max password-sharing crackdown after Disney+ and Netflix
