Anthropic’s Guillaume Princen, who is head of the organisation’s business in Europe, the Middle East and Africa, is seeing “tremendous traction, demand and growth” in the UK market for the artificial intelligence (AI) startup company.
Artificial intelligence (AI) startup company Anthropic is seeing “tremendous traction, demand and growth” in the UK market.
Guillaume Princen, head of the organisation’s business in Europe, the Middle East and Africa, has revealed some companies, such as British multinational communications, advertising, public relations, technology, and commerce organisation WPP, are using them “extensively”.
He is quoted by The Times newspaper as saying: “We’re seeing tremendous traction, demand and growth in the UK market.
“Companies like WPP are using us extensively.”
His comments come after Dario Amodei, Anthropic’s chief executive, recently “strongly” encouraged Google and OpenAI to allocate more resources to “interpretability” in AI systems.
He said: “Anthropic is doubling down on interpretability, and we have a goal of getting to ‘interpretability can reliably detect most model problems’ by 2027.
“Other companies, such as Google DeepMind and OpenAI, have some interpretability efforts, but I strongly encourage them to allocate more resources.”
Anthropic – which has been backed by the likes of Google and Amazon – is best known for its language models Claude, and Claude Opus 4 is the company’s most powerful of their range.
They claim it is the world’s best coding model, “with sustained performance on complex, long-running tasks and agent workflows”.
AI startup Anthropic seeing ‘tremendous growth’ in UK market
