Google has launched its AI Mode for Search in the UK, introducing a more conversational and AI-driven approach to online queries.
Google has rolled out its AI Mode for Google Search in the UK, offering users a more conversational and intelligent way to find information online.
The feature, powered by Google’s Gemini AI technology, allows users to ask complex questions and receive context-rich answers rather than traditional search results.
In its announcement, Google described AI Mode as a step towards “a more intuitive, natural search experience”.
By activating the feature, users can type or speak questions as if they were conversing with an assistant.
The AI then analyses multiple sources to provide concise, easy-to-understand summaries, complete with links for further reading.
Google said in its official blog post: “AI Mode is designed to make search smarter and more helpful, combining the speed of Google Search with the power of generative AI.”
The company added that AI Mode is particularly effective for multi-step queries, such as trip planning or comparing complex products.
Users can access the new feature by updating the Google app or enabling it through supported browsers.
AI Mode is available alongside traditional search, so users can switch between the two as needed.
Google also highlighted the importance of transparency, noting that AI-generated summaries are clearly labelled, and the underlying sources are always cited.
The company reiterated that privacy remains a priority, with personal data used solely to refine and personalise responses.
The launch of AI Mode in the UK follows successful rollouts in other countries earlier this year, as Google continues to push AI-powered search as the future of online discovery.
The company has confirmed that additional features, such as image and video-based AI search, will be integrated into AI Mode later this year.
AI Mode is now live for Google Search users across the UK, with broader availability planned for Europe in the coming months.
Google introduces new AI Mode for Google Search in the UK
