Victoria Beckham launches Selfridges pop up house

Fashion icon Victoria Beckham is opening her own Selfridges Corner Shop pop-up experience.

Victoria Beckham is opening a Selfridges Corner Shop pop-up experience.

The 51-year-old fashion icon – whose Netflix documentary is launching on Thursday (09.10.25) – has revealed plans for the House of VB at Selfridges walk-through in London, which will be open until November 1.

She told WWD: “I wanted to create an immersive experience that would feel like an extension of my creative world, but also of my home — intimate and full of personal touches, with a real focus on architectural lines, rich textures and colours.”

The site even includes a custom doorbell, which plays visitors a special message from Victoria herself.

There is also a capsule collection called The Dressing Room which includes items the designer wears in her self titled documentary, plus pieces from her fall 2025 collection.

There is also a Powder Room which features her Victoria Beckham Beauty line, along with some immersive surprises for visitors.

Her Reverie 21:50 fragrance has inspired a light installation, while dugests are invited to write down their aspirations on a Dream Wall, with the notes replicating the fragrance bottle.

Selridges started working with Victoria over 15 years ago, starting in 2008 with a sell-out range of her dresses.

Judd Crane – the department store’s executive director of buying and brand – said: “Since then, we have seen Victoria Beckham evolve to become a leading independent luxury fashion and beauty brand.

“I’m so proud to celebrate the entire Victoria Beckham universe, as the Corner Shop becomes the unmissable House of VB.”

Netflix’s Victoria Beckham documentary launches tomorrow (09.10.25), and the streamer has given fans a hint of what’s to come.

On the Tudum website, Netflix said: “The series traces Beckham’s story from her formative years and rise to unprecedented success with the Spice Girls, through her high-profile relationship with football legend David Beckham, to her relentless work to establish herself in the cutthroat world of haute couture.

“Following her journey as she prepares for her most ambitious runway show yet at Paris Fashion Week, the docuseries weaves together past and present to reveal the challenges and triumphs that have defined her — and continue to drive her forward.”