Kylie Jenner designed new perfumes to fit her moods

Kylie Jenner has introduced her new collection of perfumes as part of her Kylie Cosmetics brand – revealing the Mood Stones collection has a scent designed to fit different moods.

Kylie Jenner’s new perfume collection has a scent designed to fit her different moods.

The reality TV star has launched a new line of scents – Mood Stones – through her Kylie Cosmetics brand following up on the success of her previous perfume Cosmic, which debuted in 2024, and Kylie has revealed the new fragrances help express different emotions.

She said in a press release: “We have received so much love for our Cosmic fragrances, and I am so excited to introduce our newest scents, Mood Stones.

“I really wanted to create these as an embodiment of my versatility – there is beauty in the multifaceted, and I wanted to embrace the notion that you can be more than one thing.

“Whether it is the serenity of Cashmere Muse, the flirtiness of Blush Wood, or the confidence of Velvet Brew, there is truly something for everyone.

“Together, each of these unique fragrances showcases a distinct emotion, making you feel more present in every scent, every story, and every mood.”

Cashmere Muse features notes of bergamot accord, ylang ylang and tonka, while Blush Wood is a blend of apple, honeysuckle and vanilla and Velvet Brew features hazelnut and coffee flower.

Mood Stones launched in the US late last month and they are due to hit the UK on August 12 with 50 ml bottles available for £48 while a 10ml spray pen will be priced at £23.

Kylie sold a controlling stake in Kylie Cosmetics to beauty giant Coty Inc. in 2019 for a massive $600 million but she has since insisted she’s still “super involved” in the business.

During an appearance on Kid Cudi’s new Big Bro podcast earlier this year, The Kardashians star said: “I’m super involved. Like, really crazy about everything. I do the Instagram. I do all the posts.”

Kylie launched her beauty business back in 2015 as Lip Kit by Kylie, which only sold a liquid lipstick and lip liner set before being renamed and branching out into other products.

The company was renamed Kylie Cosmetics in 2016 and now sells a full line of beauty products and skin care as well as fragrances.