Kylie Jenner says footwear launch is an ‘organic evolution’

Kylie Jenner has discussed Khy’s collaboration with Italian label Gia Borghini.

Kylie Jenner has “always loved shoes”.

The 29-year-old star’s Khy brand has expanded into the footwear industry, collaborating with the Italian label Gia Borghini, and Kylie has hailed the move as an “organic evolution for the brand”.

The brunette beauty – who has already enjoyed huge success with her Kylie Cosmetics brand – told FN: “I have always loved shoes — they’re the essential finishing touch to any outfit.

“Expanding Khy into footwear felt like an organic evolution for the brand. Partnering with Gia Borghini let us bring that effortless, ’90s-inspired summer vibe to life with Italian craftsmanship — creating sleek, architectural shapes that are comfortable enough to live in all day.”

Kylie hailed the “effortless and comfortable styles” of the new collection.

Reflecting on the creative process behind the new designs, Kylie shared: “It came down to building the ultimate, versatile shoe wardrobe.

“We designed the Studio Thong as your essential thong sandal, the Muse Thong for a super sleek and architectural wedge silhouette and the Icon Sandal, our strappy, buckled heel, for a bolder statement.

“They are effortless and comfortable styles that make any outfit feel instantly pulled together.”

Kylie has already achieved billionaire status through her cosmetics business, and she previously admitted that her success has been inspired by her own insecurities.

The reality TV star – who founded Kylie Cosmetics in 2014 – told Vogue Australia: “My Lip Kits started with number one, my obsession with make-up and lips specifically and just how I took my insecurity with my lips and turned it into my business model.

“Something I just became obsessed with was lips and lipstick, and how wearing lipstick made me feel. I just loved bigger lips, and I just got obsessed.”

Kylie explained that she’s turned one of her biggest passions into her livelihood.

Kylie – who launched her Khy clothing line in 2024 – said: “To this day, I can’t leave the house without lipstick. So, I just think I’m obsessed with doing my make-up and watching tutorials and that’s kind of how Kylie Cosmetics started.”

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