Elle Macpherson wanted to bring a “cool, effortless quality” to her Linnea Lund capsule collection.
Elle Macpherson wanted to bring a “cool, effortless quality” to her Linnea Lund collaboration.
The 62-year-old supermodel has designed a capsule collection for one of her favourite brands, which includes a cashmere bomber jacket, a scarf, and a reversible sweatshirt, and she was delighted to support a female-founded business.
She told WWD: “I love supporting small businesses and women-owned and -founded businesses, and this is a love project. “It’s a passion project, and it’s very authentic…
“I love Italian-made cashmere. It stands the test of time. It doesn’t pill. There’s nothing worse than a cashmere that looks great for the first few years, and then it starts to lose its shape.”
Noting that strong finishing and a “cool, effortless quality” were essential for the collection, Elle’s jacket is the centepiece to the capsule.
She said:
For the bomber jacket, the model based the silhouette on a favorite vintage style from the ’70s. Beyond that, she sought a to the capsule — and superb finishing.
“I said, ‘You know what? I think you need a bomber. Nobody does a cashmere bomber.’
“I wanted to create something that I didn’t see on the market. That’s always been my vibe.
“It goes with everything. You can dress it up at night with great jewelry, or it can be just with a T-shirt underneath.”
And with her own frequent travel on her mind, Elle thinks the sweatshirt is a perfect piece for those who want to pack lightly.
She said: “I want to take a few sweaters that I trust, and that’s why the reversible sweatshirt is so great. It’s like you get two.”
Linnea Lund founder Charlotte Björklund admitted Elle is a “muse and inspiration”.
She said: “She’s definitely a muse and inspiration.
“I’m someone that’s much more classic. What I really love about Elle is she’s much more active. She has this way of breaking down the clothes, and dressing them up in a very nice bohemian-chic way. It’s just beautiful on her.”
The WelleCo founder previously admitted she takes packing “very seriously” and begins loading her luggage some time before a trip.
She said: “I travel with a Rimowa suitcase and my Dior tote – and I’m someone who takes packing very seriously.
“Starting at least one week out, I try everything on and add and remove pieces as I go.
“I roll my clothes instead of folding them – that makes all the difference.
“My dream is to exist on hand luggage alone and I’m getting closer to it – I can go a good seven days.
“It’s about wearing key pieces in different combinations.
“I love throwing something on and leaving the house in two seconds.”
Elle Macpherson brought effortless cool tonew capsule collection







