Rhode founder Hailey Bieber has opened up about how she keeps her skin looking good revealing she swears by vampire facials and microneedling.
Hailey Bieber swears by vampire facials and microneedling.
The 29-year-old model-turned-Rhode founder has opened up about how she keeps her skin looking good revealing she undergoes platelet-rich plasma (PRP) therapy – also known as a vampire facial – and microneedling, which uses tiny needles to encourage collagen production, as well as having a good skincare regime.
She told WWD: “I love skin treatments. I do PRP, micro needling, all of the things. But having a really good skin care routine, I do think, is also the base of keeping that structure and keeping your skin really supported and really healthy.”
Hailey also revealed she discovered her new fabourite sheet mask – Pyderin’s Hydrovuster PDRN SOS Hyal Soothing Mask – during a recent trip to South Korea and she’s obsessmed.
She said: “I went to do a facial treatment and they put it on me at the facial clinic, and I was like: ‘How do I order a box of literally 20 million of these?’ They really have it figured out over there, I gotta say.”
Hailey also insisted she isn’t worried as she approaches her 30th birthday later this month – insisting she never wants to use the term “anti-aging” and prefers to say “smart aging” instead.
She said: “I hate saying anti aging because I’m like, we’re all aging, so let’s not be anti about it. Let’s just support ourselves and support our skin.”
It comes after Hailey admitted she’s “not interested in overconsumption” in the beauty industry.
The Rhode founder – who sold her business to e.l.f. Beauty in a deal estimated to be worth up to $1 billion but remains onboard as a consultant – revealed she wants to make sure her brand only creates “perfect must-haves”.
Speaking at Fortune’s Most Powerful Women Summit at the Ritz-Carlton Bacara Resort in Santa Barbara, California on Wednesday (14.10.26), Bieber explained: “I really am not interested in overconsumption.
“I think the beauty space is very, very filled as it is, and the whole ethos of Rhode from the beginning was this idea of one of each thing done really well, one of everything good, which that concept for me came from the idea of you know your perfect pair of jeans, the perfect white tee, the perfect jacket, your perfect moisturizer, your perfect lip product.
“As somebody who has been working since I was 17-years-old and traveling on my own for many years, what were the must-haves I needed to have when I’m on the plane and landing straight to a job, and [what do I need] to have in my skincare must-haves and beauty must-haves, and that is still the true ethos today.”
She added: “I’m not interested in putting a bunch of stuff out there just to put it out there. I actually want to make things that I need and I love, and every single product that we have put out has been something that I’m like: ‘It’s always in my bag, it’s always traveling with me, it’s always part of my routine’
“I love the idea of like on the go stuff.”
She went on to insist building her Rhode brand was never about the “money”. She added: “I’m always in the meetings like: ‘This isn’t like about money for me’. And of course, you want to have a healthy business, and I care about having a healthy business.
“But I’m somebody who doesn’t like to compromise anything that I want to do and what my gut is telling me to do and that I believe in for the sake of margin, which maybe is like the wrong thing to say, but like that is true for me.”
Hailey Bieber reveals the cosmetic treatments she swears by
