Hailey Bieber is designing for husband Justin Bieber’s new fashion brand, Skylrk.
Hailey Bieber is designing for husband Justin Bieber’s new fashion brand.
The ‘Peaches’ hitmaker has been teasing his new range Skylrk for several weeks and now his 28-year-old model wife has taken to Instagram to show off a selfie in which she wore a baggy leather jacket with wide shoulders, cinched sleeves and front pockets, and revealed it was one of her own creators.
Tagging Skylrk in the post, Hailey wrote: “Working on creating my favorite jacket of all time.”
Hailey also shared a photo of Justin, 31, wearing the same coat, which he wore with baggy black trousers, purple boots and a red head wrap.
She wrote: “Theeeeee jacket.”
No launch date has yet been announced for Skylrk, but fans are prompted to submit their name and email address to sign up for updates when they visit the company website.
Last week, Justin publicly distanced himself from his first clothing brand, Drew House, which he launched with his former stylist Ryan Good in January 2019.
The ‘Baby’ singer urged fans to no longer “waste [their] money” on the unisex range as he is “no longer involved” with the company.
In a now-deleted Instagram Story post, Justin shared a screenshot of the Drew House Instagram page and wrote over it: “I Justin Bieber am no longer involved in this brand. Drew House doesn’t represent me or my family or life.
“If your rocking with me the human Justin Bieber don’t waste ur money on Drew House.(sic).
The post came shortly after Justin had shared a video featuring an animated version of himself walking into a house filled with Drew-branded items before setting it on fire. He, wife Hailey and their seven-month-old son Jack then walked towards a brightly-lit building as the word ‘SKYLRK’ appears on screen.
Ryan previously revealed Justin – who was last seen wearing Drew House in 2023 – was involved in “every” aspect of Drew House when they created the brand.
He told GQ magazine in 2019: “He called me over to his house and said, ‘This is what I want to do and I want you to creative direct it,’ and hit me with the idea of what we should do, and laid it all out pretty simplistically and pretty specific, but pretty in depth.
“He’s got a great instinct. It’s not just his impact, but his actual eye for fashion is one of the most valuable tools that our brand has.”
And the stylist admitted Justin and Hailey’s position as style icons in the public eye had also benefitted Drew House.
He added: “It’s cool, him and his wife and their impact on fashion from an eyeball standpoint.”
Hailey Bieber designing for husband Justin’s new fashion line
