Victoria Beckham announces ‘strong, instantly recognisable’ new eyewear collection

Fashion icon Victoria Beckham has explained why she wanted her new eyewear collection to focus on “shape and proportion”.

Victoria Beckham wanted her new eyewear range to focus on “shape and proportion”.

The 51-year-old fashion designer is fronting her namesake eyewear brand’s campaign for the first time, and she has opened up about her goals for the collection.

She said in a statement: “I wanted strong, instantly recognisable silhouettes that felt effortless to wear, so the focus for this collection was really on refining shape and proportion.”

Victoria – who has been given the title of Lady after her husband Sir David Beckham’s knighthood – wanted to ensure the range stayed true to her brand’s DNA.

She insisted the frames should feel “considered, versatile and rooted in the idea of eyewear as part of the wardrobe rather than an afterthought”.

The collection – which will be available globally via select eyewear and fashion retailers this month – is being produced by Safilo group following a 10-year global licensing agreement which was reached in July 2025.

The deal included the designing, manufacturing and distribution of eyewear collections for the Victoria Beckham brand until December 2035.

Victoria said at the time: “I’m thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level. “Their expertise in the field is unparalleled, with a longstanding reputation for exceptional quality and craftsmanship.

“With their global reach and industry-leading capabilities, I’m excited about the opportunities ahead and can’t wait to bring our shared vision to life.”

The former Spice Girls star previously had a deal with Marchon for her Victoria Beckham Eyewear brand.

Angleo Trocchia, chief executive officer of Safilo, added: “We are excited to welcome to our portfolio one of the industry’s most iconic creative directors.

“Together, we aim to strengthen the brand’s position as a global eyewear reference in women’s fashion, offering uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimal design, and sophisticated aesthetics – a luxury proposition empowered by the influence and legacy of Victoria Beckham, who has successfully built and affirmed her brand within the fashion industry.”