Apple is said to be developing a more advanced version of Siri capable of handling tasks on behalf of users as competition intensifies in the AI assistant market.
Apple is rumoured to be planning a major evolution for Siri that could see the digital assistant take action for users rather than simply responding to questions.
According to a report from Bloomberg, Apple is developing a more hands-on version of Siri capable of carrying out certain digital tasks on a user’s behalf instead of waiting for individual requests.
The move would mark the next phase of the company’s artificial intelligence strategy following a significant revamp of Siri that introduced more personalised responses and a deeper understanding of user context.
Recent AI upgrades have made Siri better at understanding personal information and handling more detailed requests, but reports suggest Apple wants to push the assistant beyond simple question-and-answer interactions.
The move would place Siri more directly in competition with a new wave of AI assistants that can proactively manage everyday activities, from organising calendars to handling bookings and other time-consuming tasks.
Apple appears to have already laid some of the foundations for that future. Recent software updates have increased Siri’s ability to work across different applications, while improvements to its memory allow it to retain useful details from previous conversations.
Bloomberg reported that Apple is keen to roll out more sophisticated “agentic” capabilities as early as next year.
Apple chief executive John Ternus recently indicated that the company sees significant potential in AI assistants that can perform tasks on behalf of users, while emphasising the importance of maintaining privacy and security safeguards.
Discussing Siri’s future during Apple’s latest earnings call, he said the assistant is “primarily request-based today” but was built using technology that “gives us real room to expand its capabilities over time”.
Ternus added: “As far as agentic capabilities, we think these are promising tools for users.
“We just want to make sure that users are aware of what they’re giving access to.
“We want to make sure this is done in a way that protects security and privacy.”
The reported plans come as competition in the AI sector continues to intensify, with technology companies racing to develop tools capable of handling increasingly complex tasks without constant direction from users.
Apple reportedly working on smarter Siri that could carry out tasks for users
