Yellowstone star Kevin Costner has teamed up with fragrance brand 19-69 to launch his own line of scents.
Kevin Costner has teamed up with fragrance brand 19-69 to launch his own line of scents.
The Yellowstone actor, 71, has created three spritzes – Pacific Coast Highway, Heritage, and After Hours – which launch later this month and retail between $80 and $800 per bottle and he’s admitted he first fell in love with the brand almost a decade ago when he caught a sniff of 19-69’s Rainbow Bar scented body wash – which is inspired by the 1980s rock scene at Los Angeles’ Rainbow Room venue – and it took him years to track it down.
He told GQ magazine: “I came back home to America, and probably over the next year, periodically, I actually thought about it. But then it faded in like a song you can’t remember.”
After discovering the brand behind the body wash, Costner has now created his own scents for the brand including After Hours – which features notes of nutmeg, bourbon, and cypress – and he confessed it particularly impressed a fellow parent at one of his son’s basketball games.
He explained to the publication: “She walks all across the gym towards me. And I wasn’t sure what this was going to be about. And she just turns to me and says: ‘Look, I’m married, I’m not [trying to bother you]. But what are you wearing?”
Costner added of his love of fragrance: “The scent doesn’t have to be obvious. But I love that it somehow becomes noticeable on its own merit, period.”
A statement about the range posted on 19-69’s Instagram page reads: “19-69 by Kevin Costner … Pacific Coast Highway · After Hours · Heritage.
“Three Extraits de Parfum, each built from a personal conversation with Kevin Costner —-the coast, the night, the mountains.”
It comes after Costner previously admitted he’s not actually like the characters he plays but there remains a misconception that’s he’s a tough frontier figure like the men he’s previously played onscreen.
He told PEOPLE: “I make Westerns, but I don’t drink black coffee. I make Westerns, but I don’t drink whiskey … The Western characters, they didn’t have all the frills. They ain’t gonna have creams. They ain’t gonna have anything like that, and I don’t take my coffee black. I just don’t do it.”
He added: “A lot of people might think because of the image, you know, I make Westerns, I do this, that that’s how I take it.
“I want to run away from that. I’m not a hardcore guy, and it’s something very pleasant that I have in the morning.”
Kevin Costner launches his own fragrance line
