Hailey Bieber has recruited her pop star husband Justin Bieber to help her promote her Rhode beauty brand’s new Spotwear pimple patches because the singer has spent years struggling with breakouts.
Hailey Bieber has recruited her husband Justin Bieber to promote Rhode’s new pimple patches.
The model/influencer’s Rhode beauty brand is launching a new line of Spotwear to conceal and heal blemishes with the sticky plasters coming in fun shapes including mushrooms, daisies, jelly beans and bubbles – and she’s brought Justin in to help market them because the singer has spent years struggling with breakouts.
She told WWD: “Justin has now very famously been photographed in blemish stickers and has been really up front about struggling with his skin before.
“He loves pimple stickers and he wears them all the time. It’s something that I think felt the most organic, if there was ever going to be some form of collaboration between him and I, it couldn’t be a better product.
“And then, it couldn’t be better timing around Coachella.”
Justin – who is performing at the Coachella music festival in California this month – helped his wife’s brand out by plastering his face in the Spotwear stickers and posing for pictures with Hailey which were then shared on his Instagram page.
In her interview with WWD, Hailey went on to admit she’s thrilled to be launching her own line of pimple patches, which land on April 13 and retail for $16 per pack.
She said: “It’s become mainstream. People go out in their day-to-day life wearing these fun stickers to cover a blemish. It also has become this very Instagrammable and fun thing, and so I like calling them wearables, like the eye patches.
“There’s this bit of this culture that has really come around these products that I think has been really enjoyable …
“I like the shapes, I like the colors. I think they’re fun, different and they’re very Rhode. They fit into our world and our aesthetic really well. I also think they do work to heal a blemish.”
Justin’s pictures with Hailey were posted on the Rhode Instagram page alongside the caption: Mmeet Spotwear️. Rhode x the Biebers.
“Introducing our new hydrocolloid pimple stickers designed in collaboration with [Justin Bieber].
“Our high-performance patches are 100% hydrocolloid and clinically proven to minimize the look of spots. they’re sweatproof and waterproof for effortless wear on the go and have a comfy, second-skin feel that stays on without budging. stick them on to create a protective bubble that leaves spots looking smaller, flatter, and less red.
“Arriving in five exclusive shapes for spring and summer: Daisy, Shroom , Jelly Bean, Bubble, Curve. See you april 13th at 9am PT. only on rhodeskin.com.”
Hailey Bieber collaborates with husband Justin Bieber on pimple patches
